Happiness not from Concentrate: Playboy postcard in the mail

Got another $1 an issue offer to subscribe to Playboy. No mention of being a discount other than the fact that no one is paying $6.99 for the newsstand price.

FREE ISSUES OF PLAYBOY, if you were silly enough to buy from a newsstand.

The two issue covers shown to highlight the magazine are featuring Jenny McCarthy (b. 11/1/1972) and Lindsay Lohan (b.7/2/1986).

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tracking unlv basketball uggs under armour ugg boots ugg boots women unlocked cell phones usb flash drive usb hub ultrabook under armour hoodie umbrella unborn baby's fingernail ups upcoming ugly flash mob empties mall usaa uninstall java utah attorney utah democrats uk official top 40 used cars underground map of london used cars for sale in my area usher uberhaxornova usher scream usher climax uncle drew ufo ufc u2 ufo sightings 2012 this week usher numb v verizon wireless virgin mobile vans victoria's secret verizon venetian vons victoria secret virgin america volaris vegas insider vampire diaries vacuum cleaner vera bradley vitamix verizon cell phones vaporizer vibratorsfor women video camera vacuum vanessa hudgens victoria beckham vanessa minnillo value city furniture vomiting larry vh1 va medical vaccine vibe reviews vacancies housekeeping verizonwireless.com verizon.com van drivers wanted va va voom nicki minaj victoria's secret fashion show 2012 vsauce victorious vevo va va voom nicki minaj lyrics vrzo viva la vida victoria justice vicente fernandez w white pages walmart wells fargo weather wikipedia www.yahoo.com walgreens weather las vegas webmd wynn las vegas wii u wii watches wii games walking dead wireless router windows 8 watches for men wallet windows 7 www.google.com wild dogs kill 4 www.facebook.com woman dies on plane when is super bowl 2013 watch live football online watch free live football what is justin biebers phone number what does my name mean what is the meaning of my name www.hotmail.com what does my last name mean walmart.com wiz khalifa we are never ever getting back together taylor swift music video whistle flo rida will i am britney spears scream and shout we are young wanted hunter hayes wwe wicked games the weekend what makes you beautiful one direction want u back cher lloyd x xbox 360 x factor xbox live xm radio xfinity xbox xbox 720 xbox 360 console xs las vegas xtramath x107.5 xbox 360 controller xbox 360 games xbox 360 kinect xbox 360 hard drive xbox controller xbox live gold 12 month x-men first class xvid xha xanax xxx medico xinhua news agency xerox xinhua news xxl movie xxl tv live xbox 360 cheats x factor 2012 x factor 2012 usa x factor usa xxyyxx xhamadani vija vija x factor uk x factor 2012 auditions xuan mai y youtube yahoo yahoo mail yahoo sports yahoo finance youtube to mp3 yelp yellow pages yahoo answers yelp las vegas yoga mat yoga yoga pants yarn yoga dvd yankee candle yugioh cards yugioh yo gabba gabba yahoo calendar yahoo dating yahoo weather yahoo horoscopes yahoo bookmarks yahoo travel yukiya amano yevgeniya vasilyeva yasser ali youtube.com yahoo mail login youtube videos youtube music yogscast young and gettin it meek mill young jeezy young wild and free wiz khalifa your body christina aguilera yelawolf yo gotti you belong with me z zappos zip codes zillow zodiac signs zumba zombie zumiez zion national park zillow las vegas zarkana zombie run las vegas zara zippo zumba fitness dvd zippo lighter zelda zapatos adidas zumba dvd zune zumba wii zsa zsa gabor zooey deschanel zoe saldana zynga shuts down petville zales zac efron zumba scandal zayn malik zayn malik facts zip code city zip code finder zappos.com zoopla house prices zoopla house sold prices zac brown band zero dark thirty trailer zumba dance workout zombie prank zedd spectrum zero dark thirty zz top zorb accident The Web’s Most Dangerous Search Terms Report The Web’s Most Dangerous Search Terms Table of Contents Introduction 3 Key Findings 4 What Makes Certain Search Terms Risky? 4 Study Methodology 5 McAfee SiteAdvisor rating methodology 6 Sources of data 6 Rankings 7 Category-specific risk summary findings in the United States 7 Country-specific risk summary findings 7 Top 50 riskiest keywords in the United States 8 Deep dive with Hitwise data 9 Work from home scams 1 0 Study Limitations 1 1 Discussion of Related Work 1 2 Conclusion 1 3 Most Dangerous Search Terms by Countr y North Americ a United States Most Dangerous Search Terms, Economic Crisis, Free, Health, Lyrics, Shopping, Twilight 14 Canada 16 Europe France, Germany, Italy, Spain, The Netherlands, United Kingdom 17 Latin America Brazil, Chile, Mexico 19 Asia-Pacific Australia, India , New Zealand 20 About McAfee 2 1 By Shane Keats, Research Analyst, McAfee, Inc. and Eipe Koshy, Software Development Engineer, McAfee, Inc. 4 Report The Web’s Most Dangerous Search Terms Key Findings McAfee searched for more than 2,600 popular keywords. For each keyword, we examined the first five pages of results across each of five major search engines. On average, each keyword generated a little more than 250 results. Overall, we examined more than 413,000 unique URLs (web addresses). We assigned each keyword a category and a country and then ranked them by the risk of their resulting URLs. In addition, using data from Hitwise, a search intelligence company, we conducted much deeper dives into specific keywords. Keywords were ranked in two ways: 1) the average risk of all results and 2) the maximum risk of the riskiest page of results. Overall, the average risk level of all results pages was just 1.7%. In other words, in a list of 250 results, • just over four were risky. However, when we averaged the most risky pages (the page from each keyword search that had the • most risky results), the average risk shot up to 10.0%. In other words, in a list of 250 results, just over 25 were risky. The categories with the worst maximum risk profile were lyrics keywords (26.3%) and phrases that • include the word “free” (21.3%). If a consumer landed at the riskiest search page for a typical lyrics search, one of four results would be risky. The categories with the worst average risk profile were also lyrics sites (5.1%) and “free” sites (7.3%). • The categories with the safest risk profile were health-related search terms and searches concerning • the recent economic crisis. The maximum risk on a single page of queries on the economy was 3.5% and only 0.5% risky across all results. Similarly, even the worst page for health queries had just 4.0% risky sites and just 0.4% risk overall. We used Hitwise to generate a detailed list of keyword variations for 12 search terms. As defined by • McAfee, the riskiest set of keyword variations was “screensavers” with a maximum risk of 59.1% and an average risk of 34.4%, substantially higher than the study averages of 10.0% and 1.7%. Surprisingly, searches using the keyword “Viagra,” a popular keyword that is a frequent “visitor” in our spam filters, yielded the fewest risky sites. Keywords popular in non-U.S. countries were significantly riskier than those popular in the United • States. 14 countries had keyword lists that exposed users to a higher maximum risk than average, including the Czech Republic (14.2%) and Brazil (12.1%). And 12 countries were overall riskier than the average, including Mexico (1.9%) and India (1.8%). These findings may prove to be anomalies, but if subsequent studies confirm them, this could be early evidence of a troubling new trend of scammers targeting non-U.S. victims. What Makes Certain Search Terms Risky? Why are certain keywords or search terms riskier than others? While it’s not always possible to understand the minds and motivations of today’s sophisticated hacker s , McAfee can provide some insight based on known techniques employed by cybercriminals. Hackers are most successful when they can attract a large number of victims. One way to target big crowds online is to track current events—everything from celebrity meltdowns and natural disasters to holidays and popular music. One key tool cybercriminals use to snare victims is to get them to download a computer file or program that comes with a malicious payload. With these two concepts in play, let’s take a look at one of our riskiest search terms: free music downloads. On average, 20.7% of results were risky (compared to just 1.7% of all search terms) and on one results page out of the 25 search engine pages we rated, we found a whopping 42.9% of results risky. As consumers continue to convert their music libraries to digital formats like MP3 files, they also struggle with the cost of buying music they may already own in cassette, LP record, or other formats. Caught between those two needs, many consumers have heard that the web can be a source for free Hackers are most successful when they can attract a large number of victims. One way to target big crowds online is to track current events—everything from celebrity meltdowns and natural disasters to holidays and popular music. 5 Report The Web’s Most Dangerous Search Terms music. If the consumer is already looking for music, then they already have the mindset of being willing to download something—and that makes the malware author’s work easier. A website’s subject matter or type of content can also affect its riskiness. Two such examples are lesser known pornographic and gambling sites that can be used to host malicious software such as exploits, dialer s , Trojan s , and other malwar e . This type of content can lead consumers down the dark alleys of the Internet, and consumers expose themselves to more risk when they attempt to search for these terms. When determining “market size” for their scams, cybercriminals may look at the total number of website links a search term yields. Googlebattle.com is a good tool for illustrating this. McAfee found “Brad Pitt” more dangerous to search for than “Hugh Jackman” (14.3% maximum risk to 9.1%). Similarly, Googlebattle produces 26.4 million hits for “Brad Pitt” and just 5.5 million for “Hugh Jackman.” It’s important to note that the number of website links is just one factor a cybercriminal might use when weighing whether to target a keyword. For example, Googlebattle finds Olympics soccer has more links than Olympic swimming, but for U.S. audiences in particular, “Michael Phelps” was a more popular— and riskier—search term. Similarly, spikes in news coverage can also drive even consistently popular keywords out of the “most risky zone.” For example, three popular female celebrities are Angelina Jolie (8.3% maximum risk) Oprah Winfrey (10%) and Beyonce Knowles (10%). But searches for Zuma Rossdale, the daughter of Gavin Rossdale and Gwen Stefani, can be as risky as 25%, suggesting that malicious or unscrupulous players do pay significant attention to news events. Study Methodology Each phrase and keyword was searched for in five major U.S.-based search engines—Google, Yahoo!, Live, AOL, and Ask. We looked at the first five pages of results for each keyword and counted the number of red and yellow rated sites on each page (as determined by McAfee SiteAdvisor ® ) and compared them to the total number of rated sites. We did not count sites for which we did not yet have a rating. We counted both sponsored and organic links and we weighted them equally. McAfee SECURE ™ sites that undergo daily vulnerability testing were counted as green-rated sites for the purposes of this study. We then ranked the riskiness of a particular search term in two ways. Average risk is the total number of red- and yellow-rated sites divided by the total number of red-, yellow-, and green-rated sites on the 25 search pages we examine. Maximum risk is the single page with the highest percentage of red- and yellow-rated sites. 6 Report The Web’s Most Dangerous Search Terms For example, a keyword which generated ten rated results per page would yield 250 total rated sites. The average risk would equal (red- plus yellow-rated sites / red- plus yellow- plus green-rated sites). Ten red- plus 15 yellow- and 225 green-rated sites would yield an average risk of 10% (25/250). If one page displayed two red- plus two yellow- and six green-rated sites, the maximum risk would equal 40% (4/10). McAfee SiteAdvisor rating methodology Our site safety opinions come from the McAfee SiteAdvisor site rating database. This database includes ratings for more than 20 million sites that together account for approximately 95 percent of the trafficked web. Website ratings are based on tests for the following security threats and concerns: Risky downloads • —Downloadable files that contain viruse s , spywar e , or adwar e or make unrelated changes to the downloading computer Browser exploits • —Also known as a driveby download, this type of malicious code enables viruses, keystroke logger s , or spyware to install on a consumer’s computer without consent and/or knowledge Email practices • —Registration forms and other sign-ups that result in high volume email, highly commercial email or both. We also test for difficultly unsubscribing. Phishin • g —Scam sites that try to trick visitors into believing the site is legitimate Excessive popups • —Sites that engage in aggressive popup behavior or display large numbers of pop ups Linking practices • —Sites that aggressively link to other red- or yellow-rated sites The vast majority of tests are conducted by test computers. In some cases, McAfee staff augments this automated testing with manual examinations. Red ratings are given to websites that fail one or more of these tests. Yellow ratings are given to sites that, in our opinion, merit caution before using. Green ratings are given to sites with very minor or no risks found. Sources of data This study examined the relative risk of searching for approximately 2,658 unique popular keywords and phrases across 413,368 unique URLs. In all cases, adult filters were on. The data was created by collecting search terms from the following sources: 2008 Year-End Google Zeitgeist http://www.google.com/intl/en/press/zeitgeist2008 / Yahoo! 2008 Year in Review http://buzz.yahoo.com/yearinreview2008 / AOL 2008 Year End Hot Searches http://about-search.aol.com/hotsearches2008/index.htm l Ask Top 2008 Searches http://about.ask.com/en/docs/2008/topqueries.shtm l Hitwise http://www.hitwise.com / For each of 12 keywords, we used Hitwise to generate the 25 most popular variations for the 12 weeks ending December 27, 2008. Wordtracker Top 1000 https://www.wordtracker.co m For non-US keywords and phrases, we used a single source—Google Zeitgeist’s Around the World list. http://www.google.com/intl/en/press/zeitgeist2008/world.htm l SiteAdvisor website rankings are determined by the following security risks and concerns: Risky downloads • Browser exploits • Email practices • Phishing • Excessive popups • Linking practices • 7 Report The Web’s Most Dangerous Search Terms Rankings For convenience, we have grouped the keywords we studied by category and by country of popularity. Category-specific risk summary findings in the United States Category Maximum Risk (Average) Category Risk (Average) Lyrics 26.3% 5.1% Free 21.3% 7.3% Web 13.9% 2.1% Gear, Gadgets and Games 12.5% 2.7% Olympics 12.4% 2.1% Videos 12.3% 1.7% Celebrities 10.7% 1.4% Music 10.7% 1.7% News 8.6% 1.3% Miscellaneous 8.3% 1.1% Travel 7.4% 1.2% Food and Drink 7.2% 0.7% Showbiz 7.1% 1.1% Election 08 6.9% 0.5% Shopping 6.8% 0.7% How Do I? 6.5% 1.0% Astrology 5.4% 0.4% Sports 5.3% 0.6% Destinations 5.1% 0.8% Health 4.0% 0.4% Economic Crisis 3.5% 0.5% Country-specific risk summary findings Country Maximum Risk (Average) Category Risk (Average) Czech Republic 14.2% 2.4% Finland 13.1% 2.3% Chile 13.0% 2.2% France 12.8% 2.1% Spain 12.6% 1.8% Poland 12.2% 1.9% Brazil 12.1% 1.5% Colombia 11.9% 1.8% Denmark 11.6% 1.9% India 11.3% 1.8% South Africa 11.2% 1.7% The Netherlands 11.1% 1.6% Sweden 10.4% 1.6% Mexico 10.3% 1.9% Italy 9.7% 1.1% Malaysia 9.6% 1.5% Singapore 9.5% 1.1% Canada 9.4% 1.3% Belgium 9.4% 0.9% Argentina 9.2% 1.4% Philippines 9.1% 1.5% New Zealand 7.9% 1.1% Australia 7.7% 0.9% Austria 7.7% 0.8% United Kingdom 7.4% 0.8% Switzerland 7.0% 0.9% 8 Report The Web’s Most Dangerous Search Terms Top 50 riskiest search terms in the United States Keyword Maximum Risk Average Risk Category word unscrambler 50.0% 16.1% Gear, Gadgets and Games lyrics 50.0% 14.8% Lyrics myspace 50.0% 2.9% Web free music downloads 42.9% 20.7% Free phelps, weber-gale, jones and lezak win 4x100m relay 40.0% 9.5% Sports free music 36.4% 12.1% Free game cheats 36.4% 16.3% Gear, Gadgets and Games printable fill in puzzles 36.4% 7.6% Miscellaneous free ringtones 33.3% 7.4% Free solitaire 33.3% 9.1% Gear, Gadgets and Games miniclip 33.3% 5.6% Gear, Gadgets and Games make money 33.3% 3.0% How Do I? viva la vida (coldplay) lyrics 33.3% 10.2% Lyrics touch my body lyrics 33.3% 5.2% Lyrics love song lyrics 33.3% 4.8% Lyrics lollipop lyrics 33.3% 4.6% Lyrics my life (lil wayne) lyrics 33.3% 2.6% Lyrics weather.com 33.3% 2.3% News lowes 33.3% 9.6% Shopping the price is right 33.3% 10.6% Showbiz kimbo slice 33.3% 6.7% Sports metacafe 33.3% 7.2% Web hotmail.com 33.3% 6.2% Web bebo 33.3% 2.6% Web msn.com 33.3% 1.3% Web music downloads 30.8% 13.5% Music dailymotion 30.0% 7.8% Videos limewire 30.0% 13.2% Web paper planes (m.i.a.) lyrics 28.6% 5.6% Lyrics no air lyrics 28.6% 4.9% Lyrics with you (chris brown) lyrics 28.6% 4.8% Lyrics snopes 28.6% 3.2% Miscellaneous wallpapers 28.6% 17.8% Web free e-cards 27.8% 15.9% Free text twist 27.3% 10.8% Gear, Gadgets and Games bleeding love lyrics 27.3% 4.6% Lyrics no air by jordin sparks feat. chris brown 27.3% 6.5% Music kijiji 27.3% 3.6% Shopping mixed wrestling 26.7% 2.1% Sports zuma rossdale 25.0% 5.7% Celebrities paris hilton 25.0% 3.6% Celebrities pamela anderson 25.0% 2.7% Celebrities free compatibility reports 25.0% 9.9% Free free people search 25.0% 9.1% Free song lyrics 25.0% 11.3% Lyrics coupons 25.0% 10.8% Miscellaneous newgrounds 25.0% 2.6% Miscellaneous mp3 25.0% 8.1% Music casey and caylee anthony 25.0% 7.0% News costco 25.0% 4.8% Shopping 9 Report The Web’s Most Dangerous Search Terms Deep dive with Hitwise data Most of the keyword lists we used for this study are simplified by the people compiling these lists. The lists group together related search phrases under a single representative word or phrase. For example, “Miley Cyrus” is undoubtedly a popular search term. But so are “Miley Cyrus lyrics,” “Miley Cyrus videos,” “Miley Cyrus and Nick Jonas,” and “Miley Cyrus pictures.” For Yahoo! and AOL, the only search term to make their year end lists was the first—“Miley Cyrus.” We also know that people pick search words and use search engines in sometimes unusual ways. According to Googl e , the phrase “www google com” was searched approximately five million times on Google itself! To better capture this variety, McAfee used keyword variations from data company Hitwise 1 to get a more detailed picture of the nature of risk for certain keywords. If we look more closely at one phrase and its variations, we can begin to understand more about search risk. These deep dives looked at the 25 most popular search word variations for 12 popular keywords in the United States. Category Maximum Risk (Average) Category Risk (Average) Screensavers 59.1% 34.4% Free Games 24.7% 6.8% Work From Home 15.6% 3.1% Rihanna 12.6% 2.4% Webkinz 11.4% 1.9% Powerball 9.3% 1.5% iPhone 7.9% 1.2% Jonas Brothers 7.9% 1.2% Twilight 6.8% 0.9% Barack Obama 6.2% 0.7% Taxes 4.9% 0.4% Viagra 1.6% 0.1% 1 Disclosure: McAfee is a customer of Hitwise. We pay for access to their data. According to Google, the phrase “www google com” was searched approximately five million times on Google itself! 10 Report The Web’s Most Dangerous Search Terms Work from home scams The chance to make good money while you “work from home” lures many people to their first run in with Internet scammers. Work from home schemes are so popular, the Federal Trade Commission has a consumer bulleti n on it. And with the economic crisis, even more unwitting consumers are tempted to give these scam s a try. But that is a huge gamble. According to Hitwise, these are the most popular variations of that search, ranked by their maximum risk as defined by McAfee. Keyword Variations Maximum Risk (Average) Category Risk (Average) free work from home 40.0% 11.4% work from home for free 40.0% 9.7% work from home free 40.0% 11.2% work from home ideas 25.0% 5.6% free work from home jobs 20.0% 4.0% legit work from home 20.0% 2.6% work from home stuffing envelopes 20.0% 3.2% work from home opportunities 15.4% 1.8% work from home data entry 14.3% 2.6% online jobs work from home 13.3% 2.3% work from home jobs 13.3% 1.3% work from home online jobs 13.3% 3.0% work from home moms 12.5% 1.4% best work from home jobs 10.0% 1.1% real work from home jobs 10.0% 1.0% work from home 10.0% 1.2% envelope stuffing work from home 9.1% 1.2% how to work from home 9.1% 2.5% work from home no fees 9.1% 1.9% data entry work from home 8.3% 1.6% legitimate work from home 8.3% 1.0% researcher work from home positions 8.3% 1.7% work from home online 8.3% 2.2% legitimate work from home jobs 6.7% 0.9% legit work from home jobs 6.3% 0.5% Work from home searches can be as much as four times more risky than the average for all popular terms. And on average, these searches are 50% more risky than other popular terms. What kinds of risk do users expose themselves to when they search for work from home opportunities? Rebateprocessorjobs.com makes guarantees about income that can be earned simply by filling out forms, after paying the site owner a $39 fee. We rate the site yello w (use caution) for making misleading claims. One of our user reviewers alleges that in order to collect the rebate, “You must first sell a product, then offer a rebate on your own product. You process your own rebate, and then you get paid.” In other words, you will spend more money than the rebate you receive is worth. 15 Report The Web’s Most Dangerous Search Terms United States’ Most Dangerous Health Terms 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% south beach diet webmd mediterranean diet flat belly diet 3 day diet yoga jenny craig botox acai berry phentermine RISK PERCENTAGE 8.3% 9.1% 9.1% 9.1% 9.1% 11.1% 11.1% 15.4% 16.7% 16.7% 1.0% 0.8% 0.7% 1.0% 2.0% 0.5% 0.4% 0.6% 2.2% 5.7% Maximum Risk Average Risk SEARCH TERM United States’ Most Dangerous Lyrics Terms 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% bleeding love lyrics with you (chris brown) lyrics no air lyrics paper planes (m.i.a.) lyrics my life (lil wayne) lyrics lollipop lyrics love song lyrics touch my body lyrics viva la vida (coldplay) lyrics lyrics RISK PERCENTAGE 4.6% 4.8% 4.9% 5.6% 2.6% 4.6% 4.8% 5.2% 10.2% 14.8% 27.3% 28.6% 28.6% 28.6% 33.3% 33.3% 33.3% 33.3% 33.3% 50.0% Maximum Risk Average Risk SEARCH TERM United States’ Most Dangerous Shopping Terms 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% tamagotchi ikea target apple computers e-bay overstock.com costco kijiji lowes RISK PERCENTAGE 14.3% 14.3% 16.7% 16.7% 18.2% 20.0% 25.0% 25.0% 27.3% 33.3% 2.0% 1.3% 1.2% 1.6% 1.4% 7.9% 1.0% 4.8% 3.6% 9.6% Maximum Risk Average Risk SEARCH TERM 16 Report The Web’s Most Dangerous Search Terms United States’ Most Dangerous Twilight Terms 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% twilight the movie twilight reviews twilight quiz twilight myspace layouts twilight fanfiction twilight trailer twilight soundtrack twilight fanfiction archive- fanfiction.net twilight fan fiction zelda twilight princess walkthrough RISK PERCENTAGE 0.5% 2.5% 0.8% 0.9% 0.4% 0.9% 2.4% 2.5% 0.6% 4.8% 11.1% 11.1% 11.1% 11.1% 11.1% 12.5% 13.3% 14.3% 14.3% 20.0% Maximum Risk Average Risk SEARCH TERM Canada’s Most Dangerous Search Terms 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% jessica alba liberal party bloc quebecois yahoo mail surf the channel hotmail free movies pamela anderson kijiji lyrics RISK PERCENTAGE 15.4% 18.2% 18.2% 20.0% 20.0% 20.0% 22.2% 25.0% 27.3% 50.0% 3.2% 1.1% 1.6% 1.6% 4.9% 3.0% 7.2% 2.7% 3.6% 14.8% Maximum Risk Average Risk SEARCH TERM 17 Report The Web’s Most Dangerous Search Terms Europe France’s Most Dangerous Search Terms 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% neuf portail labrute jeux billard pages jaunes deezer mots fleches bppc solitaire poker RISK PERCENTAGE 22.2% 22.2% 22.2% 23.1% 25.0% 25.0% 28.6% 28.6% 33.3% 40.0% 2.4% 4.2% 2.3% 5.2% 2.8% 9.3% 4.1% 3.5% 10.4% 11.6% Maximum Risk Average Risk SEARCH TERM Germany’s Most Dangerous Search Terms 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% euro 2008 jessica alba yasni olympia berlin peking 2008 juegos kunstdruck dsds schüler vz RISK PERCENTAGE 0.6% 3.2% 4.4% 4.3% 3.7% 1.7% 9.0% 1.0% 1.0% 3.3% 14.3% 15.4% 16.7% 16.7% 16.7% 22.2% 23.1% 25.0% 25.0% 30.0% Maximum Risk Average Risk SEARCH TERM Italy’s Most Dangerous Search Terms 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% pannelli solari negramaro le iene isola dei famosi la talpa finanziaria 2008 uomini e donne roma digitale terrestre istruzione RISK PERCENTAGE 20.0% 20.0% 20.0% 20.0% 22.2% 22.2% 25.0% 25.0% 25.0% 33.3% 2.2% 2.6% 2.2% 3.6% 1.7% 2.0% 4.0% 8.1% 2.4% 5.6% Maximum Risk Average Risk SEARCH TERM 18 Report The Web’s Most Dangerous Search Terms Spain’s Most Dangerous Search Terms 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% bernat soria loquo juegos juegos el internado juegos prison break el blog de trecet almudena cid fotolog anatomia de grey RISK PERCENTAGE 3.8% 6.3% 5.1% 7.1% 9.0% 2.8% 1.6% 4.1% 3.4% 5.0% 20.0% 22.2% 22.2% 22.2% 23.1% 30.0% 30.0% 30.0% 33.3% 40.0% Maximum Risk Average Risk SEARCH TERM The Netherlands’ Most Dangerous Search Terms 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% uit elkaar (yes-r) pinkpop msn hotmail buienradar pasta recepten marco borsato najib amhali kerk (de jeugd van tegenwoordig) lyrics RISK PERCENTAGE 20.0% 20.0% 20.0% 20.0% 22.2% 25.0% 25.0% 30.0% 40.0% 50.0% 2.5% 3.1% 1.3% 3.0% 5.2% 1.4% 3.5% 4.8% 5.6% 14.8% Maximum Risk Average Risk SEARCH TERM United Kingdom’s Most Dangerous Search Terms 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% jogos iphone gordon brown youtube hot uk deals alistair darling yahoo mail hotmail friv bebo RISK PERCENTAGE 12.5% 12.5% 12.5% 14.3% 14.3% 16.7% 20.0% 20.0% 22.2% 33.3% 3.1% 2.3% 1.0% 0.6% 2.1% 1.5% 1.6% 3.0% 2.2% 2.6% Maximum Risk Average Risk SEARCH TERM 19 Report The Web’s Most Dangerous Search Terms Latin America Brazil’s Most Dangerous Search Terms 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% musicas msn tradutor palmeiras corinthians orkut google toolbar google talk juliana paes globo RISK PERCENTAGE 20.0% 20.0% 22.2% 22.2% 22.2% 25.0% 25.0% 25.0% 30.0% 33.3% 6.6% 1.3% 4.7% 2.2% 3.4% 3.0% 4.2% 2.3% 4.0% 2.8% Maximum Risk Average Risk SEARCH TERM Chile’s Most Dangerous Search Terms 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% laborum hotmail juegos juegos juegos traductor juegos.com google talk wisin y yandel traductor google descargar google RISK PERCENTAGE 20.0% 20.0% 22.2% 23.1% 25.0% 25.0% 25.0% 33.3% 37.5% 75.0% 2.8% 3.0% 5.1% 9.0% 8.2% 7.4% 2.3% 2.7% 10.1% 19.5% Maximum Risk Average Risk SEARCH TERM Mexico’s Most Dangerous Search Terms 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% hotmail hi5 alizee juegos juegos juegos galilea montijo traductor paris hilton juegos.com wisin y yandel RISK PERCENTAGE 20.0% 20.0% 20.0% 22.2% 23.1% 23.1% 25.0% 25.0% 25.0% 33.3% 3.0% 2.4% 4.8% 5.1% 9.0% 5.1% 8.2% 3.6% 7.4% 2.7% Maximum Risk Average Risk SEARCH TERM 20 Report The Web’s Most Dangerous Search Terms Asia-Pacific Australia’s Most Dangerous Search Terms 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% iphone bunnings big w youtube melissa wu google maps myspace the dark knight hotmail credit RISK PERCENTAGE 12.5% 12.5% 12.5% 14.3% 14.3% 14.3% 16.7% 18.2% 20.0% 20.0% 2.3% 1.0% 1.3% 0.6% 3.0% 0.6% 0.7% 1.8% 3.0% 7.6% Maximum Risk Average Risk SEARCH TERM India’s Most Dangerous Search Terms 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% beijing 2008 olympic games shimla namitha how to earn money rediffmail shahid kapur yahoomail orkut katrina kaif waptrick RISK PERCENTAGE 14.3% 16.7% 16.7% 16.7% 20.0% 22.2% 25.0% 25.0% 28.6% 30.0% 4.1% 6.5% 3.5% 3.1% 2.9% 2.1% 3.9% 3.0% 4.3% 7.0% Maximum Risk Average Risk SEARCH TERM New Zealand’s Most Dangerous Search Terms 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% john cena amy winehouse youtube trademe tvnz hotmail who is the minister of education miniclip bebo lyrics RISK PERCENTAGE 12.5% 12.5% 14.3% 14.3% 20.0% 20.0% 25.0% 33.3% 33.3% 50.0% 2.1% 0.5% 0.6% 3.0% 2.3% 3.0% 5.8% 5.6% 2.6% 14.8% Maximum Risk Average Risk SEARCH TERM McAfee, Inc. 3965 Freedom Circle Santa Clara, CA 95054 888 847 8766 www.mcafee.com McAfee and/or other noted McAfee related products contained herein are registered trademarks or trademarks of McAfee, Inc., and/or its affiliates in the U.S. and/or other countries. McAfee Red in connection with security is distinctive of McAfee brand products. Any other non-McAfee related products, registered and/or unregistered trademarks contained herein is only by reference and are the sole property of their respective owners. © 2009 McAfee, Inc. All rights reserved. 5935rpt_most-dangerous-search-terms-report_0509 Report The Web’s Most Dangerous Search Terms About McAfee McAfee, Inc., headquartered in Santa Clara, California, is the world’s largest dedicated security technology company. McAfee is committed to relentlessly tackling the world’s toughest security challenges. The company delivers proactive and proven solutions and services that help secure systems and networks around the world, allowing users to safely connect to the Internet, browse and shop the web more securely. Backed by an award-winning research team, McAfee creates innovative products that empower home users, businesses, the public sector and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities, and continuously monitor and improve their security. Wordtracker Login: Keywords Link Builder Sign in Our Tools: Keywords Link Builder Home Learn SEO Blog About Us Contact Most popular keywords on search engines Short term (last 48 hours) Long term (last 365 days) The following list of keywords is the most popular 500 keywords used on search engines over the last year. These top keywords are real searches made on the Metacrawler and Dogpile search engines. Use Wordtracker's Academy to learn how to use them in further keyword research and your site's search engine optimization. Try merging these popular keywords with your own site's target keywords then enter the combinations into Wordtracker's professional Keywords tool. Use the results as ideas for articles that target the most popular stories of the day This is the free Top Keywords report. Do more with our full Keywords tool. Try it risk-free for 7 days Most popular long term keywords (top 500 only) Include adult terms Rank Keywords Searches 1 president of the united states of america 2012 morgansbyers 165601 2 amazon 130572 3 watch tv online 69856 4 dogs 66665 5 business 60786 6 white pages 56659 7 cnn 56596 8 hot 56590 9 song lyrics 54917 10 teeny angels 54539 11 family 53591 12 drudge report 52500 13 ls dreams 52180 14 hello 50083 15 fox news 50022 16 web 49156 17 kim kardashian 47740 18 cars 47539 19 ls magazine 46284 20 imgsrc 45777 21 travel 44786 22 lindsay lohan 44289 23 naturism 43913 24 free galleries 43172 25 oops 41897 26 internet 41100 27 lopmix film 40732 28 black friday ads 39798 29 lolicon 39796 30 bikini 39073 31 games 38391 32 humayan ahmed films 36908 33 breaking news 36570 34 www.nae.gov.et 36001 35 famolix.fr 35906 36 news 34903 37 bibcam 34894 38 icamtech.net 34713 39 girls 33697 40 a 32717 41 kohls 32233 42 mature 32119 43 movies 31897 44 music 31240 45 purenudism.com 31128 46 loli 30813 47 kate middleton 30757 48 multimedia amp entertainment 30752 49 f 30652 50 love 30628 51 dog 29640 52 la 29367 53 653366 ibet888 net 29214 54 www.xiaoyoyo.com 28282 55 kate middleton topless 28139 56 www.tsyouxi.cn 27830 57 nfl 27275 58 funny 27146 59 kmart 27029 60 astrology 26939 61 american flyer american elite 26794 62 paypal 26167 63 donna summer dead 26151 64 jennifer aniston 26051 65 new 25882 66 tumblr 25698 67 target.com 25586 68 hulu 25434 69 tiny angels 25120 70 omegle 25051 71 Ù?Ø¯Ù?Ù?Ø© Ù?ØµØµ Ù?Ù?Ù? 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It combines both a respectable search term database with tools that make mining the information easy.” Danny Sullivan http://SearchEngineLand.com Copyright Disclaimer 1998-2013 Wordtracker LLP Contact | Affiliate Program | Wordtracker API Stack Exchange sign up log in careers 2.0 Stack Overflow Questions Tags Tour Users Ask Question Tell me more × Stack Overflow is a question and answer site for professional and enthusiast programmers. It's 100% free, no registration required. How can I find the popularity of a search term? up vote 1 down vote favorite Is there an API or something similar that I can use to determine the relative popularity of two search terms. Eg query something with "cat" and "dog" and get a response {cat:250,dog:125}, indicating cats are twice as popular as dogs. The data can come from anywhere, for example, occurrences of these words in twitter posts or number of searches in Google etc. Data updated every day would be preferable however it is not necessary. I've had a look through Yahoo and Google's API's but I can't see a way to use them to get this kind of data. Thanks for the help, much appreciated. Ian Sorry, I should have mentioned that this is for a website which needs to automatically access this data. Something like google trends would be ideal however I can't find a way to access the data using php or js. api query popularity share|improve this question edited Apr 22 '11 at 16:43 asked Apr 22 '11 at 16:32 Ian 186112 Even though Google said they were planning on doing an API for Google Trend, it is not still available. However, there is a non official Python-based API to access that data: github.com/suryasev/unofficial-google-trends-api – Nobita Apr 22 '11 at 16:49 1 Answer active oldest votes up vote 0 down vote accepted Ian, For Google search analysis, I know this one: Google Trends I believe this really depends on which sources you want to choose from, but for Google "relative" popularity of search terms, Google Trends is your best choice. share|improve this answer answered Apr 22 '11 at 16:38 Nobita 4,64621027 Your Answer Sign up or log in Sign up using Google Sign up using Facebook Sign up using Stack Exchange Post as a guest Name Email By posting your answer, you agree to the privacy policy and terms of service. Not the answer you're looking for? Browse other questions tagged api query popularity or ask your own question. tagged query × 30962 api × 23080 popularity × 73 asked 2 years ago viewed 1885 times active 2 years ago Balihoo based in Boise, ID 1 open job Sr. Software Engineer: Incredible Team, Unbeatable Lifefstyle, Open Source Env. offers relocation php lamp sql view company page Related 4 How does a website build popularity? 3 How can I get the most popular words in a table via mysql? 0 What is the name of this search term popularity component? 0 Finding popular keywords in huge list 3 Is there anywhere I can find information on the relative popularity of Perl modules? 3 How to find stats for general trends of programming language popularity using google trends 3 Simple Popularity Algorithm 0 How to “AND” search keywords on the Foursquare API? -2 How can i add Pagination bing php Search engine 0 How often should I calculate popularity? question feed about help badges blog chat data legal privacy policy jobs advertising info mobile contact us feedback Technology Life / Arts Culture / Recreation Science Other Stack Overflow Server Fault Super User Web Applications Ask Ubuntu Webmasters Game Development TeX - LaTeX Programmers Unix & Linux Ask Different (Apple) WordPress Answers Geographic Information Systems Electrical Engineering Android Enthusiasts IT Security Database Administrators Drupal Answers SharePoint User Experience Mathematica more (13) Photography Science Fiction & Fantasy Seasoned Advice (cooking) Home Improvement more (13) English Language & Usage Skeptics Mi Yodeya (Judaism) Travel Christianity Arqade (gaming) Bicycles Role-playing Games more (21) Mathematics Cross Validated (stats) Theoretical Computer Science Physics MathOverflow more (7) Stack Apps Meta Stack Overflow Area 51 Stack Overflow Careers site design / logo © 2013 stack exchange inc; user contributions licensed under cc-wiki with attribution required rev 2013.7.9.829 No Way! 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How To: Paid Search Google AdWords Bing Ads All SEM Stories Our SEM Events Social What is Social Media Marketing How To: Social Media Marketing Learn More At Marketing Land How To How To: All Categories How To: SEO How To: SEM / Paid Search How To: Analytics How To: Link Building How To: Social Media Marketing Library Buyer's Guides Marketing Automation Tools 2013: A Marketer's Guide Digital Advertising Agencies 2013: A Buyer’s Guide Enterprise SEO Tools 2013: A Buyer's Guide Enterprise Social Media Management Software Enterprise Web Analytics PPC Campaign Management Tools All Things Search SEL's Guide To Google SEL's Guide To Bing More Search Engines Search Features Business Issues Legal Issues Search & Society Statistics Events Newsletters Also on Marketing Land:Social· Display· Analytics· Email· Content· Mobile· Video· Industry· Strategy All E-Solutions Spotlights | PRO Login The Lies Of Top Search Terms Of The Year Dec 20, 2006 at 8:52am ET by Danny Sullivan inShare Google Trends Versus Top Google Terms Of 2006 I wanted to make some time and dive deep into the issue of why all those top search terms from the various search engines don’t match. Others have thankfully been doing that. The short answer, as I’ve written before, is that they are all heavily filtered. That’s why you don’t see popular terms like "sex" and "porn" and navigational queries like "google" showing up. I might try to come back to this in more depth, but here’s a summary of the lists and what people are saying about them. Plus, I’ll explain that chart above and how it shows that list from Google doesn’t match what Google’s own Google Trends says. Dweebs, horndogs and geezers from Nick Carr at Rough Type has a nice short thought piece, and Techdirt does a succinct kick-in-the-knees to these lists, as does Business 2.0. Via Nick’s post, here’s a nice chart of top queries going back over time. Techmeme also points you to related posts centering around Nick’s article. Greg Jarboe looks at top news queries versus web queries. That’s interesting, but by this point, you’re probably losing faith that any of these lists actually match the reality of what people search for :) Now back to the chart above. I know from past articles that sex is one of the most popular search terms, consistently over time. I also know that lots of people search for sites like Google even on Google. So I took the top two terms Google says were most popular in 2006 — bebo at #1 and myspace at #2 — and checked them against sex and google using Google Trends. If the top two terms were really that popular, they should be well above the ones I’m guessing at. Nope. They weren’t (chart is for 2006, all regions). Sex as a search term almost consistently showed more volume than any of the other terms. Google as a term was right up there with it. MySpace is even far, far above Bebo. Next I put all top five queries that Google said were tops for 2006: bebo myspace world cup metacafe radioblog Computer says no: Google Trends Versus Top Google Terms Of 2006 - 2 Other than the World Cup, none of these terms have popularity even approaching the supposed number two, MySpace. It may be there are a number of search variations that are rolled up (misspellings, partial URLs), but it would have to be a lot of them to make an impact. But it pretty much looks like there’s a bunch of terms more popular that aren’t being shown. Just for fun, I tried a last chart, putting terms I know are popular like "yahoo," "hotmail" and "amazon" against the supposed number two and number four terms. The chart: Google Trends Versus Top Google Terms Of 2006 - 3 If I were snarky, I’d be saying Google deliberately dropped out competitors like Yahoo, Hotmail and arguably Amazon to make a partner like MySpace look better. Of course, why non-partner Bebo gets showered with popularity it doesn’t seem to have makes no sense. And more important, I honestly don’t believe that’s why some of these more popular terms were dropped. Search engines, when they make these lists, routinely drop out common navigational requests that are uninteresting to see over time. Yahoo, Hotmail, Amazon — even Google are all these types of terms. I will follow up on why they don’t show, why Google Trends is different from the top list and so on. But the filtering is hardly unique to Google, nor something I think was competitively done. But it sure makes a further mockery of these lists. Oh, need the lists? Here’s our past posts on them or links to them: Top Google Search Terms Of 2006 Top Yahoo Search Terms Of 2006 Top Searches At Windows Live Search (MSN Search) For 2006 AOL’s Top Searches Of 2006 Top Searches At LYCOS In 2006 Postscript: I’m talking with Google later today about the stats, but the Washington Post has an article up now – A Search For Ourselves — that confirms some of this. Google said its annual list does not reflect the most-searched-for terms by volume; rather, it selects the fastest-growing search terms and removes those that are always very popular, such as searches for Web sites that host free e-mail accounts or adult content. Google does not reveal how many searches it takes to reach the top 10, but it said millions of searches are conducted each day. "We view Google as the entryway for things to the Internet," Merrill said. "We’re looking for things that have changed this year and what’s new and interesting." Of course, that’s not what the Google press release on the top terms says: Google Year-End Zeitgeist Highlights Most Popular Search Queries and Trends of 2006 Social networking sites top the list this year’s most searched queries Google today announced its annual Zeitgeist, featuring lists and charts of the most popular and fastest-rising global search terms that people have typed into Google.com. If you’re interested in revisiting this year’s top scandals, or learning who wins in a Suri vs. Shiloh face-off, or which sport is most popular – visit http://www.google.com/intl/en/press/zeitgeist2006.html to read all about what spurred people’s collective curiosity in 2006. This year’s Google Zeitgeist reveals the following trends: * What’s hot: the who, what and how of what’s being searched * Current events: top searched scandals, political figures and global regions * Milestones: most searched divorces, weddings, deaths and births of 2006 * Entertainment: what movies and TV shows were hot this year * Sports: top searched sporting events, who retired and whose jerseys were most sought after Most popular. Not fastest growing. Not most interesting. Yes, the regular Google Zeitgeist has focused on "gaining" queries since it began years ago. But the year-end Zeitgeist is pretty clearly saying most popular: A year’s worth of search speaks to our collective consciousness, and 2006 is no exception. To compile these year-end lists and graphs, we reviewed a variety of the most popular search terms that people typed into Google. Click on all the tabs to learn something new — or confirm that you too reflect the spirit of the times. Except where noted, all of these search terms are global for Google.com. Nothing on the home page suggests that "Top Searches" means the most interesting/fastest growing searches after Google’s removed whatever it wants. Rich Skenta also notes that from his days at Netscape, the most popular search term is no search term at all – people doing blank searches. Related Topics: Channel: Strategy | Stats: Search Behavior About The Author: Danny Sullivan is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. 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WordStream turns your private keyword data into profit-driving PPC campaigns. research best ranking seo keywords with our free seo key word finder find top google seo keywords with our search engine optimization key word suggestion generator WordStream for SEO WordStream for SEO is a powerful tool for complete management of organic search engine optimization efforts, including keyword discovery, grouping, organization and analysis, as well as content creation. research best paying ppc keywords with our free ppc key word finder Business (B2B) Keywords business keywords home based business keywords work from home keywords b2b keywords business management keywords B2B Ecommerce business travel keywords management keywords office management online payment solutions keywords online stores keywords semiconductors keywords shopping cart solutions keywords software keywords startup keywords technology keywords transportation keywords virtual server hosting keywords web design keywords web development keywords web hosting keywords industrial goods keywords government and trade keywords food and beverage keywords office supplies keywords biotechnology keywords email software keywords email hosting keywords office backup keywords plumbing keywords agriculture keywords home improvements keywords pharmaceutical keywords human resources keywords internet security keywords chemicals keywords ecommerce keywords aerospace keywords Consumer (B2C) Keywords art keywords auto insurance keywords casino keywords dating keywords electronics keywords dog training keywords gifts keywords golf keywords energy keywords iphone keywords wedding keywords retail keywords jewlery keywords music keywords gardening keywords luggage keywords legal keywords photography keywords poker keywords shoes keywords law keywords landscaping keywords entertainment keywords environmental keywords fashion keywords mortgage keywords real estate keywords hotel keywords travel keywords education keywords cell phone keywords coffee keywords construction keywords credit card keywords jobs keywords computer keywords email keywords internet keywords automotive keywords restaurants keywords online backup keywords pest control keywords consumer services keywords dedicated server hosting keywords Health & Wellness Keywords acne keywords diet keywords fitness keywords weight loss keywords health care keywords nutrition keywords Finance Keywords debt keywords forex keywords accounting keywords finance keywords financial services keywords Sales & Marketing Keywords affiliate keywords seo keywords social media keywords twitter keywords marketing keywords sales keywords advertising keywords media keywords The Free Keyword Niche Finder Discover the most profitable pockets of keyword opportunities for your business. 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Well, maximizing the potential of high-traffic keywords is actually more complex than it looks. There are a number of best practices and a handful of potential issues which arise when incorporating high-traffic terms into your search campaigns: High Cost and High Competition - If you know that a term gets searched on a lot, chances are a lot of other people do too. The market is flooded with free to cheap keyword research services which offer anyone with Internet access the same list of competitive keywords you're targeting. Broad Phrases Have Questionable Intent - For a phrase to get a lot of search volume, it typically has to be a short key phrase. In fact, it's often the case that the most searched keywords have multiple meanings. It's difficult to target a term (particularly as you pay for each click) when a fair number of searchers are after something slightly to wholly different than what you're offering. All of a sudden your "high-volume keyword" offers slightly less relevant traffic for your business. A Short List of Keywords is a Stagnant List of Keywords - While the long tail is extremely fluid and often subject to the unpredictable whims of the billions of individuals currently searching for content on the Web, the most popular keywords are far less mutable. These keywords' search volumes rarely change, and focusing a search campaign around acquiring this traffic can quickly lead to traffic plateaus. But, for all the buzz surrounding long-tail keywords, there's still a lot of traffic in the high-traffic, most searched words (go figure). So the question becomes how to attack high-volume keywords within your search marketing campaign. That's precisely what we'll deal with in the coming paragraphs. Paying Less for Popular Keyword Searches Popular keywords are often priced high. This is because, as we mentioned, the traffic-driving keywords aren't a secret. Your competitors know about them, and are likely bidding them up. For this reason, you'll need to improve Quality Score on this keyword and its Ad Group in order to lower the amount you're bidding on it within your pay-per-click campaign. Quality Score algorithms are comprised of a few core elements, and all of these revolve around relevance. WordStream offers multiple Quality Score solutions to improve the relevance (and lower the cost) of your keywords: Keyword Grouping Tools - A key component of the Quality Score algorithm is the relevance of a keyword to its Ad Group. We'll show you how WordStream's grouping tools enable you to create Quality Score friendly groupings centered around traffic-driving SEM keywords. Ad Text and Landing Page Optimization Tools - Two of the most important factors in achieving high Quality Score are the relevance of your keywords and search queries, and your historical click-through rate (CTR). Being able to generate ads and landing pages that speak to your search queries are crucial to pleasing search engines and searchers (if an ad is relevant to a query, a searcher is more likely to click, and if a landing page offers similar messaging to the ad they just clicked on, a searcher is more likely to convert). Grouping Your Most Popular Search Keywords Let's imagine we're running a website that sells electronic gadgets. We sell items items such as cell phones, laptops, and LCD monitors. We take a look at our log files, and note that organic search is driving the most traffic for the terms: Cell phones Laptops (one word) LCD monitors Some free keyword research confirms that these are high-traffic keywords. So, what do we do with them? The problem is, these words aren't closely related. If we attempt to cram these three words into a single Ad Group, we'll get slammed on Quality Score and will have to pay a lot every time someone clicks on our ad. A better idea is to give each term its own group. Better yet: while we're creating a keyword group for each of these terms, why not surround it with keywords that search engines will view as closely related? We'll also want to make sure that these keywords are all linguistically similar: that way, we can easily write ad text variations that speak to the entire Ad Group. Popular keywords can be easily grouped with semantically similar key phrases using WordStream's querying and grouping tools. Note the process here: Query your personal keyword database - Type in the high-volume keyword in question, and have every highly relevant variation of that term (in this case, "cell phones") returned for you. Create a group - Simply click "Create Keyword Group" and WordStream has created a brand new, Quality Score friendly keyword grouping you can easily turn into an Ad Group. And imagine how easy it will be to write ad text that speaks to all these keywords (they all contain some variation of "cell phone"!). Additionally, you can focus on only the "most popular" variations of this keyword, moving the long-tail variations into their own group, if you find that that works better for your campaign's tracking and performance: Sort by high volume keywords by limiting the number of terms or visits. You can sort by number of terms (in this case "cell phones" consists of two terms, or words) or a minimum amount of visits: High traffic keywords can be segmented by visits within WordStream. And, as always, a new segmentation is only a click away. Making Your Most Popular Keyword Searches Your Most Relevant Keyword Searches Additionally, WordStream offers tools that help you to craft compelling and Quality Score friendly ad text and landing pages: Create compelling ad text that speaks to your more popular key phrases with WordStream's ad text editing tools. In the above image, WordStream is suggesting text to be included in the ad for this ad group. You'll have to edit the text to include a clear call to action, and to make it more compelling and attractive to searchers (proper punctuation, logical phrasing, etc.) but WordStream offers the linguistic foundations for a successful text ad. Similarly, the application can suggest effective landing page content for a given Ad Group. The above text editor suggests potential landing page "headers." Additionally, if you're attempting to craft a single landing page for multiple groups, WordStream offers sophisticated visualization tools which allow you to see not only a single group, but other, related child groups: Create targeted landing pages for popular keywords and associated groupings using WordStream's landing page tool set. Here we see a series of variations of "cell phones." Using these phrases prominently on the landing page in question will increase the relevancy score for "cell phones" while also improving the user experience and increasing conversions (as searchers are more likely to engage with your landing page when they see the term they were searching for). expanding and refining the reach of popular searches While it seems counterintuitive, it's necessary to simultaneously expand and constrict the reach of these broad keywords: Grow Your Audience - It's important to overcome the stagnancy of the traffic metrics associated with a handful of the most popular keywords in your vertical. Don't Waste Money on Unqualified Traffic - It's equally important to ensure that in attempting to leverage broadl searched key phrases to grow traffic, you don't start advertising on irrelevant, costly keywords. WordStream offers a robust tool set which enables you to go beyond targeting single keywords. Learn more about how you can grow your audience without over-expanding into irrelevant, unreceptive realms by reading more about our: Long Tail Search Marketing Solutions Keyword Suggestion Tool Negative Keyword Tool get the most out of the most popular, most searched keywords To access WordStream's suite of search marketing tools and get an idea as to how it can deliver lower costs, better Quality Score and improved targeting for the Web's most popular keywords, you can: Try WordStream Free Today Request a Live Demonstration Sign up for our Search Marketing Webinar Subscribe to our Newsletter Products Solutions Learn Pricing Support Company Blog Cell Phone Key words for websites from wordstream's keyword generator tool Cell Phone Keywords: Top Keywords for Search Engine Optimization (SEO) & Pay-Per Click (PPC) These are the most popular keyword suggestions for cell phone generated by WordStream's Free Keyword Tool. To get have all of these keywords sent to you, simply enter your Email address and click "Email Keywords" below. cell phone Keywords Relative Frequency 1 cell phone cell phone keywords 2 trace cell phone numbers free trace cell phone numbers free keywords 3 digital camera cell phone digital camera cell phone keywords 4 wireless cell phone wireless cell phone keywords 5 cell phone camera cell phone camera keywords 6 gps cell phone gps cell phone keywords 7 wireless cell phone camera wireless cell phone camera keywords 8 cell phone gps camera cell phone gps camera keywords 9 cell phone accessories cell phone accessories keywords 10 free cell phone free cell phone keywords 11 cell phone number cell phone number keywords 12 a cell phone 13 samsung cell phone 14 mobile cell phone 15 unlocked cell phone 16 cell phone bluetooth 17 cell phone battery 18 cell phone deals 19 new cell phone 20 cell phone plans 21 reverse cell phone 22 prepaid cell phone 23 lookup cell phone 24 service cell phone 25 cell phone best 26 cell phone cases 27 cell phone headsets 28 cellular cell phone 29 covers cell phone 30 games cell phone 31 ringtones cell phone 32 search cell phone 33 sony cell phone 34 the cell phone 35 cell phone charger 36 directory cell phone 37 ericsson cell phone 38 gsm cell phone 39 cell phone buy 40 cell phone reviews 41 cell phone service in indonesia 42 find cell phone 43 reverse lookup cell phone 44 t cell phone 45 razr cell phone 46 sony ericsson cell phone 47 cell phone bluetooth headsets 48 cell phone for free 49 smart cell phone 50 used cell phone Enter a valid email address to get all keywords for FREE! 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To get have all of these keywords sent to you, simply enter your Email address and click "Email Keywords" below. dating Keywords Relative Frequency 1 dating dating keywords 2 friends dating friends dating keywords 3 dating seeking dating seeking keywords 4 guys dating guys dating keywords 5 girls dating girls dating keywords 6 london dating london dating keywords 7 seeking guys dating friends seeking guys dating friends keywords 8 seeking girls dating friends seeking girls dating friends keywords 9 relationships dating relationships dating keywords 10 girls seeking guys dating friends girls seeking guys dating friends keywords 11 girls seeking guys dating girls seeking guys dating keywords 12 seeking friends dating seeking friends dating keywords 13 seeking guys friends dating london seeking guys friends dating london keywords 14 seeking guys dating seeking guys dating keywords 15 online dating online dating keywords 16 guys dating girls guys dating girls keywords 17 girls seeking dating girls seeking dating keywords 18 seeking guys dating friends dating seeking guys dating friends dating keywords 19 seeking girls dating friends dating seeking girls dating friends dating keywords 20 dating adult dating adult keywords 21 free dating free dating keywords 22 girls seeking guys casual relationships friends dating london girls seeking guys casual relationships friends dating london keywords 23 relationships friends dating relationships friends dating keywords 24 services dating services dating keywords 25 dating cape town dating cape town keywords 26 sites dating sites dating keywords 27 dating dublin dating dublin keywords 28 edinburgh dating edinburgh dating keywords 29 manchester dating manchester dating keywords 30 dating black dating black keywords 31 dating couples dating couples keywords 32 dating johannesburg dating johannesburg keywords 33 desperately seeking friends dating desperately seeking friends dating keywords 34 lesbian dating lesbian dating keywords 35 guys seeking guys casual relationships friends dating london guys seeking guys casual relationships friends dating london keywords 36 online free dating online free dating keywords 37 birmingham dating birmingham dating keywords 38 glasgow dating glasgow dating keywords 39 guys dating guys guys dating guys keywords 40 internet dating internet dating keywords 41 girls dating girls girls dating girls keywords 42 uk dating 43 leeds dating 44 free dating sites 45 websites dating 46 dating christian 47 dating belfast 48 dating agency 49 single dating 50 relationships friends dating london Enter a valid email address to get all keywords for FREE! 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Get topic suggestions and keyword suggestions while you create your content with WordStream’s new FireFox plugin: download the plugin and try it free today! find profitable Dating keywords for google with our seo search marketing key word analyzer Top Keywords business keywords home based business keywords work from home keywords b2b keywords business management keywords B2B Ecommerce business travel keywords management keywords office management online payment solutions online stores keywords semiconductors keywords shopping cart solutions keywords software keywords startup keywords technology keywords government and trade keywords food and beverage keywords office supplies keywords biotechnology keywords email software keywords email hosting keywords office backup keywords plumbing keywords agriculture keywords home improvements keywords pharmaceutical keywords human resources keywords internet security keywords chemicals keywords ecommerce keywords aerospace keywords art keywords auto insurance keywords casino keywords dating keywords electronics keywords dog training keywords gifts keywords golf keywords energy keywords iphone keywords wedding keywords retail keywords jewlery keywords music keywords gardening keywords luggage keywords legal keywords photography keywords poker keywords shoes keywords law keywords landscaping keywords entertainment keywords environmental keywords fashion keywords mortgage keywords real estate keywords hotel keywords travel keywords education keywords cell phone keywords coffee keywords construction keywords credit card keywords jobs keywords computer keywords email keywords internet keywords automotive keywords restaurants keywords online backup keywords pest control keywords consumer services keywords dedicated server hosting keywords acne keywords diet keywords fitness keywords weight loss keywords health care keywords nutrition keywords debt keywords forex keywords accounting keywords finance keywords financial services keywords affiliate keywords seo keywords social media keywords twitter keywords marketing keywords sales keywords advertising keywords media keywords transportation keywords virtual server hosting keywords web design keywords web development keywords web hosting keywords industrial goods keywords Top Keywords business keywords home based business keywords work from home keywords b2b keywords business management keywords B2B Ecommerce business travel keywords management keywords office management online payment solutions online stores keywords semiconductors keywords shopping cart solutions keywords software keywords startup keywords technology keywords government and trade keywords food and beverage keywords office supplies keywords biotechnology keywords email software keywords email hosting keywords office backup keywords plumbing keywords agriculture keywords home improvements keywords pharmaceutical keywords human resources keywords internet security keywords chemicals keywords ecommerce keywords aerospace keywords art keywords auto insurance keywords casino keywords dating keywords electronics keywords dog training keywords gifts keywords golf keywords energy keywords iphone keywords wedding keywords retail keywords jewlery keywords music keywords gardening keywords luggage keywords legal keywords photography keywords poker keywords shoes keywords law keywords landscaping keywords entertainment keywords environmental keywords fashion keywords mortgage keywords real estate keywords hotel keywords travel keywords education keywords cell phone keywords coffee keywords construction keywords credit card keywords jobs keywords computer keywords email keywords internet keywords automotive keywords restaurants keywords online backup keywords pest control keywords consumer services keywords dedicated server hosting keywords acne keywords diet keywords fitness keywords weight loss keywords health care keywords nutrition keywords debt keywords forex keywords accounting keywords finance keywords financial services keywords affiliate keywords seo keywords social media keywords twitter keywords marketing keywords sales keywords advertising keywords media keywords transportation keywords virtual server hosting keywords web design keywords web development keywords web hosting keywords industrial goods keywords The Web’s Most Dangerous Search Terms Report The Web’s Most Dangerous Search Terms Table of Contents Introduction 3 Key Findings 4 What Makes Certain Search Terms Risky? 4 Study Methodology 5 McAfee SiteAdvisor rating methodology 6 Sources of data 6 Rankings 7 Category-specific risk summary findings in the United States 7 Country-specific risk summary findings 7 Top 50 riskiest keywords in the United States 8 Deep dive with Hitwise data 9 Work from home scams 1 0 Study Limitations 1 1 Discussion of Related Work 1 2 Conclusion 1 3 Most Dangerous Search Terms by Countr y North Americ a United States Most Dangerous Search Terms, Economic Crisis, Free, Health, Lyrics, Shopping, Twilight 14 Canada 16 Europe France, Germany, Italy, Spain, The Netherlands, United Kingdom 17 Latin America Brazil, Chile, Mexico 19 Asia-Pacific Australia, India , New Zealand 20 About McAfee 2 1 By Shane Keats, Research Analyst, McAfee, Inc. and Eipe Koshy, Software Development Engineer, McAfee, Inc. 4 Report The Web’s Most Dangerous Search Terms Key Findings McAfee searched for more than 2,600 popular keywords. For each keyword, we examined the first five pages of results across each of five major search engines. On average, each keyword generated a little more than 250 results. Overall, we examined more than 413,000 unique URLs (web addresses). We assigned each keyword a category and a country and then ranked them by the risk of their resulting URLs. In addition, using data from Hitwise, a search intelligence company, we conducted much deeper dives into specific keywords. Keywords were ranked in two ways: 1) the average risk of all results and 2) the maximum risk of the riskiest page of results. Overall, the average risk level of all results pages was just 1.7%. In other words, in a list of 250 results, • just over four were risky. However, when we averaged the most risky pages (the page from each keyword search that had the • most risky results), the average risk shot up to 10.0%. In other words, in a list of 250 results, just over 25 were risky. The categories with the worst maximum risk profile were lyrics keywords (26.3%) and phrases that • include the word “free” (21.3%). If a consumer landed at the riskiest search page for a typical lyrics search, one of four results would be risky. The categories with the worst average risk profile were also lyrics sites (5.1%) and “free” sites (7.3%). • The categories with the safest risk profile were health-related search terms and searches concerning • the recent economic crisis. The maximum risk on a single page of queries on the economy was 3.5% and only 0.5% risky across all results. Similarly, even the worst page for health queries had just 4.0% risky sites and just 0.4% risk overall. We used Hitwise to generate a detailed list of keyword variations for 12 search terms. As defined by • McAfee, the riskiest set of keyword variations was “screensavers” with a maximum risk of 59.1% and an average risk of 34.4%, substantially higher than the study averages of 10.0% and 1.7%. Surprisingly, searches using the keyword “Viagra,” a popular keyword that is a frequent “visitor” in our spam filters, yielded the fewest risky sites. Keywords popular in non-U.S. countries were significantly riskier than those popular in the United • States. 14 countries had keyword lists that exposed users to a higher maximum risk than average, including the Czech Republic (14.2%) and Brazil (12.1%). And 12 countries were overall riskier than the average, including Mexico (1.9%) and India (1.8%). These findings may prove to be anomalies, but if subsequent studies confirm them, this could be early evidence of a troubling new trend of scammers targeting non-U.S. victims. What Makes Certain Search Terms Risky? Why are certain keywords or search terms riskier than others? While it’s not always possible to understand the minds and motivations of today’s sophisticated hacker s , McAfee can provide some insight based on known techniques employed by cybercriminals. Hackers are most successful when they can attract a large number of victims. One way to target big crowds online is to track current events—everything from celebrity meltdowns and natural disasters to holidays and popular music. One key tool cybercriminals use to snare victims is to get them to download a computer file or program that comes with a malicious payload. With these two concepts in play, let’s take a look at one of our riskiest search terms: free music downloads. On average, 20.7% of results were risky (compared to just 1.7% of all search terms) and on one results page out of the 25 search engine pages we rated, we found a whopping 42.9% of results risky. As consumers continue to convert their music libraries to digital formats like MP3 files, they also struggle with the cost of buying music they may already own in cassette, LP record, or other formats. Caught between those two needs, many consumers have heard that the web can be a source for free Hackers are most successful when they can attract a large number of victims. One way to target big crowds online is to track current events—everything from celebrity meltdowns and natural disasters to holidays and popular music. 5 Report The Web’s Most Dangerous Search Terms music. If the consumer is already looking for music, then they already have the mindset of being willing to download something—and that makes the malware author’s work easier. A website’s subject matter or type of content can also affect its riskiness. Two such examples are lesser known pornographic and gambling sites that can be used to host malicious software such as exploits, dialer s , Trojan s , and other malwar e . This type of content can lead consumers down the dark alleys of the Internet, and consumers expose themselves to more risk when they attempt to search for these terms. When determining “market size” for their scams, cybercriminals may look at the total number of website links a search term yields. Googlebattle.com is a good tool for illustrating this. McAfee found “Brad Pitt” more dangerous to search for than “Hugh Jackman” (14.3% maximum risk to 9.1%). Similarly, Googlebattle produces 26.4 million hits for “Brad Pitt” and just 5.5 million for “Hugh Jackman.” It’s important to note that the number of website links is just one factor a cybercriminal might use when weighing whether to target a keyword. For example, Googlebattle finds Olympics soccer has more links than Olympic swimming, but for U.S. audiences in particular, “Michael Phelps” was a more popular— and riskier—search term. Similarly, spikes in news coverage can also drive even consistently popular keywords out of the “most risky zone.” For example, three popular female celebrities are Angelina Jolie (8.3% maximum risk) Oprah Winfrey (10%) and Beyonce Knowles (10%). But searches for Zuma Rossdale, the daughter of Gavin Rossdale and Gwen Stefani, can be as risky as 25%, suggesting that malicious or unscrupulous players do pay significant attention to news events. Study Methodology Each phrase and keyword was searched for in five major U.S.-based search engines—Google, Yahoo!, Live, AOL, and Ask. We looked at the first five pages of results for each keyword and counted the number of red and yellow rated sites on each page (as determined by McAfee SiteAdvisor ® ) and compared them to the total number of rated sites. We did not count sites for which we did not yet have a rating. We counted both sponsored and organic links and we weighted them equally. McAfee SECURE ™ sites that undergo daily vulnerability testing were counted as green-rated sites for the purposes of this study. We then ranked the riskiness of a particular search term in two ways. Average risk is the total number of red- and yellow-rated sites divided by the total number of red-, yellow-, and green-rated sites on the 25 search pages we examine. Maximum risk is the single page with the highest percentage of red- and yellow-rated sites. 6 Report The Web’s Most Dangerous Search Terms For example, a keyword which generated ten rated results per page would yield 250 total rated sites. The average risk would equal (red- plus yellow-rated sites / red- plus yellow- plus green-rated sites). Ten red- plus 15 yellow- and 225 green-rated sites would yield an average risk of 10% (25/250). If one page displayed two red- plus two yellow- and six green-rated sites, the maximum risk would equal 40% (4/10). McAfee SiteAdvisor rating methodology Our site safety opinions come from the McAfee SiteAdvisor site rating database. This database includes ratings for more than 20 million sites that together account for approximately 95 percent of the trafficked web. Website ratings are based on tests for the following security threats and concerns: Risky downloads • —Downloadable files that contain viruse s , spywar e , or adwar e or make unrelated changes to the downloading computer Browser exploits • —Also known as a driveby download, this type of malicious code enables viruses, keystroke logger s , or spyware to install on a consumer’s computer without consent and/or knowledge Email practices • —Registration forms and other sign-ups that result in high volume email, highly commercial email or both. We also test for difficultly unsubscribing. Phishin • g —Scam sites that try to trick visitors into believing the site is legitimate Excessive popups • —Sites that engage in aggressive popup behavior or display large numbers of pop ups Linking practices • —Sites that aggressively link to other red- or yellow-rated sites The vast majority of tests are conducted by test computers. In some cases, McAfee staff augments this automated testing with manual examinations. Red ratings are given to websites that fail one or more of these tests. Yellow ratings are given to sites that, in our opinion, merit caution before using. Green ratings are given to sites with very minor or no risks found. Sources of data This study examined the relative risk of searching for approximately 2,658 unique popular keywords and phrases across 413,368 unique URLs. In all cases, adult filters were on. The data was created by collecting search terms from the following sources: 2008 Year-End Google Zeitgeist http://www.google.com/intl/en/press/zeitgeist2008 / Yahoo! 2008 Year in Review http://buzz.yahoo.com/yearinreview2008 / AOL 2008 Year End Hot Searches http://about-search.aol.com/hotsearches2008/index.htm l Ask Top 2008 Searches http://about.ask.com/en/docs/2008/topqueries.shtm l Hitwise http://www.hitwise.com / For each of 12 keywords, we used Hitwise to generate the 25 most popular variations for the 12 weeks ending December 27, 2008. Wordtracker Top 1000 https://www.wordtracker.co m For non-US keywords and phrases, we used a single source—Google Zeitgeist’s Around the World list. http://www.google.com/intl/en/press/zeitgeist2008/world.htm l SiteAdvisor website rankings are determined by the following security risks and concerns: Risky downloads • Browser exploits • Email practices • Phishing • Excessive popups • Linking practices • 7 Report The Web’s Most Dangerous Search Terms Rankings For convenience, we have grouped the keywords we studied by category and by country of popularity. Category-specific risk summary findings in the United States Category Maximum Risk (Average) Category Risk (Average) Lyrics 26.3% 5.1% Free 21.3% 7.3% Web 13.9% 2.1% Gear, Gadgets and Games 12.5% 2.7% Olympics 12.4% 2.1% Videos 12.3% 1.7% Celebrities 10.7% 1.4% Music 10.7% 1.7% News 8.6% 1.3% Miscellaneous 8.3% 1.1% Travel 7.4% 1.2% Food and Drink 7.2% 0.7% Showbiz 7.1% 1.1% Election 08 6.9% 0.5% Shopping 6.8% 0.7% How Do I? 6.5% 1.0% Astrology 5.4% 0.4% Sports 5.3% 0.6% Destinations 5.1% 0.8% Health 4.0% 0.4% Economic Crisis 3.5% 0.5% Country-specific risk summary findings Country Maximum Risk (Average) Category Risk (Average) Czech Republic 14.2% 2.4% Finland 13.1% 2.3% Chile 13.0% 2.2% France 12.8% 2.1% Spain 12.6% 1.8% Poland 12.2% 1.9% Brazil 12.1% 1.5% Colombia 11.9% 1.8% Denmark 11.6% 1.9% India 11.3% 1.8% South Africa 11.2% 1.7% The Netherlands 11.1% 1.6% Sweden 10.4% 1.6% Mexico 10.3% 1.9% Italy 9.7% 1.1% Malaysia 9.6% 1.5% Singapore 9.5% 1.1% Canada 9.4% 1.3% Belgium 9.4% 0.9% Argentina 9.2% 1.4% Philippines 9.1% 1.5% New Zealand 7.9% 1.1% Australia 7.7% 0.9% Austria 7.7% 0.8% United Kingdom 7.4% 0.8% Switzerland 7.0% 0.9% 8 Report The Web’s Most Dangerous Search Terms Top 50 riskiest search terms in the United States Keyword Maximum Risk Average Risk Category word unscrambler 50.0% 16.1% Gear, Gadgets and Games lyrics 50.0% 14.8% Lyrics myspace 50.0% 2.9% Web free music downloads 42.9% 20.7% Free phelps, weber-gale, jones and lezak win 4x100m relay 40.0% 9.5% Sports free music 36.4% 12.1% Free game cheats 36.4% 16.3% Gear, Gadgets and Games printable fill in puzzles 36.4% 7.6% Miscellaneous free ringtones 33.3% 7.4% Free solitaire 33.3% 9.1% Gear, Gadgets and Games miniclip 33.3% 5.6% Gear, Gadgets and Games make money 33.3% 3.0% How Do I? viva la vida (coldplay) lyrics 33.3% 10.2% Lyrics touch my body lyrics 33.3% 5.2% Lyrics love song lyrics 33.3% 4.8% Lyrics lollipop lyrics 33.3% 4.6% Lyrics my life (lil wayne) lyrics 33.3% 2.6% Lyrics weather.com 33.3% 2.3% News lowes 33.3% 9.6% Shopping the price is right 33.3% 10.6% Showbiz kimbo slice 33.3% 6.7% Sports metacafe 33.3% 7.2% Web hotmail.com 33.3% 6.2% Web bebo 33.3% 2.6% Web msn.com 33.3% 1.3% Web music downloads 30.8% 13.5% Music dailymotion 30.0% 7.8% Videos limewire 30.0% 13.2% Web paper planes (m.i.a.) lyrics 28.6% 5.6% Lyrics no air lyrics 28.6% 4.9% Lyrics with you (chris brown) lyrics 28.6% 4.8% Lyrics snopes 28.6% 3.2% Miscellaneous wallpapers 28.6% 17.8% Web free e-cards 27.8% 15.9% Free text twist 27.3% 10.8% Gear, Gadgets and Games bleeding love lyrics 27.3% 4.6% Lyrics no air by jordin sparks feat. chris brown 27.3% 6.5% Music kijiji 27.3% 3.6% Shopping mixed wrestling 26.7% 2.1% Sports zuma rossdale 25.0% 5.7% Celebrities paris hilton 25.0% 3.6% Celebrities pamela anderson 25.0% 2.7% Celebrities free compatibility reports 25.0% 9.9% Free free people search 25.0% 9.1% Free song lyrics 25.0% 11.3% Lyrics coupons 25.0% 10.8% Miscellaneous newgrounds 25.0% 2.6% Miscellaneous mp3 25.0% 8.1% Music casey and caylee anthony 25.0% 7.0% News costco 25.0% 4.8% Shopping 9 Report The Web’s Most Dangerous Search Terms Deep dive with Hitwise data Most of the keyword lists we used for this study are simplified by the people compiling these lists. The lists group together related search phrases under a single representative word or phrase. For example, “Miley Cyrus” is undoubtedly a popular search term. But so are “Miley Cyrus lyrics,” “Miley Cyrus videos,” “Miley Cyrus and Nick Jonas,” and “Miley Cyrus pictures.” For Yahoo! and AOL, the only search term to make their year end lists was the first—“Miley Cyrus.” We also know that people pick search words and use search engines in sometimes unusual ways. According to Googl e , the phrase “www google com” was searched approximately five million times on Google itself! To better capture this variety, McAfee used keyword variations from data company Hitwise 1 to get a more detailed picture of the nature of risk for certain keywords. If we look more closely at one phrase and its variations, we can begin to understand more about search risk. These deep dives looked at the 25 most popular search word variations for 12 popular keywords in the United States. Category Maximum Risk (Average) Category Risk (Average) Screensavers 59.1% 34.4% Free Games 24.7% 6.8% Work From Home 15.6% 3.1% Rihanna 12.6% 2.4% Webkinz 11.4% 1.9% Powerball 9.3% 1.5% iPhone 7.9% 1.2% Jonas Brothers 7.9% 1.2% Twilight 6.8% 0.9% Barack Obama 6.2% 0.7% Taxes 4.9% 0.4% Viagra 1.6% 0.1% 1 Disclosure: McAfee is a customer of Hitwise. We pay for access to their data. According to Google, the phrase “www google com” was searched approximately five million times on Google itself! 10 Report The Web’s Most Dangerous Search Terms Work from home scams The chance to make good money while you “work from home” lures many people to their first run in with Internet scammers. Work from home schemes are so popular, the Federal Trade Commission has a consumer bulleti n on it. And with the economic crisis, even more unwitting consumers are tempted to give these scam s a try. But that is a huge gamble. According to Hitwise, these are the most popular variations of that search, ranked by their maximum risk as defined by McAfee. Keyword Variations Maximum Risk (Average) Category Risk (Average) free work from home 40.0% 11.4% work from home for free 40.0% 9.7% work from home free 40.0% 11.2% work from home ideas 25.0% 5.6% free work from home jobs 20.0% 4.0% legit work from home 20.0% 2.6% work from home stuffing envelopes 20.0% 3.2% work from home opportunities 15.4% 1.8% work from home data entry 14.3% 2.6% online jobs work from home 13.3% 2.3% work from home jobs 13.3% 1.3% work from home online jobs 13.3% 3.0% work from home moms 12.5% 1.4% best work from home jobs 10.0% 1.1% real work from home jobs 10.0% 1.0% work from home 10.0% 1.2% envelope stuffing work from home 9.1% 1.2% how to work from home 9.1% 2.5% work from home no fees 9.1% 1.9% data entry work from home 8.3% 1.6% legitimate work from home 8.3% 1.0% researcher work from home positions 8.3% 1.7% work from home online 8.3% 2.2% legitimate work from home jobs 6.7% 0.9% legit work from home jobs 6.3% 0.5% Work from home searches can be as much as four times more risky than the average for all popular terms. And on average, these searches are 50% more risky than other popular terms. What kinds of risk do users expose themselves to when they search for work from home opportunities? Rebateprocessorjobs.com makes guarantees about income that can be earned simply by filling out forms, after paying the site owner a $39 fee. We rate the site yello w (use caution) for making misleading claims. One of our user reviewers alleges that in order to collect the rebate, “You must first sell a product, then offer a rebate on your own product. You process your own rebate, and then you get paid.” In other words, you will spend more money than the rebate you receive is worth. 15 Report The Web’s Most Dangerous Search Terms United States’ Most Dangerous Health Terms 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0% south beach diet webmd mediterranean diet flat belly diet 3 day diet yoga jenny craig botox acai berry phentermine RISK PERCENTAGE 8.3% 9.1% 9.1% 9.1% 9.1% 11.1% 11.1% 15.4% 16.7% 16.7% 1.0% 0.8% 0.7% 1.0% 2.0% 0.5% 0.4% 0.6% 2.2% 5.7% Maximum Risk Average Risk SEARCH TERM United States’ Most Dangerous Lyrics Terms 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% bleeding love lyrics with you (chris brown) lyrics no air lyrics paper planes (m.i.a.) lyrics my life (lil wayne) lyrics lollipop lyrics love song lyrics touch my body lyrics viva la vida (coldplay) lyrics lyrics RISK PERCENTAGE 4.6% 4.8% 4.9% 5.6% 2.6% 4.6% 4.8% 5.2% 10.2% 14.8% 27.3% 28.6% 28.6% 28.6% 33.3% 33.3% 33.3% 33.3% 33.3% 50.0% Maximum Risk Average Risk SEARCH TERM United States’ Most Dangerous Shopping Terms 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% tamagotchi ikea target apple computers e-bay overstock.com costco kijiji lowes RISK PERCENTAGE 14.3% 14.3% 16.7% 16.7% 18.2% 20.0% 25.0% 25.0% 27.3% 33.3% 2.0% 1.3% 1.2% 1.6% 1.4% 7.9% 1.0% 4.8% 3.6% 9.6% Maximum Risk Average Risk SEARCH TERM 16 Report The Web’s Most Dangerous Search Terms United States’ Most Dangerous Twilight Terms 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% twilight the movie twilight reviews twilight quiz twilight myspace layouts twilight fanfiction twilight trailer twilight soundtrack twilight fanfiction archive- fanfiction.net twilight fan fiction zelda twilight princess walkthrough RISK PERCENTAGE 0.5% 2.5% 0.8% 0.9% 0.4% 0.9% 2.4% 2.5% 0.6% 4.8% 11.1% 11.1% 11.1% 11.1% 11.1% 12.5% 13.3% 14.3% 14.3% 20.0% Maximum Risk Average Risk SEARCH TERM Canada’s Most Dangerous Search Terms 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% jessica alba liberal party bloc quebecois yahoo mail surf the channel hotmail free movies pamela anderson kijiji lyrics RISK PERCENTAGE 15.4% 18.2% 18.2% 20.0% 20.0% 20.0% 22.2% 25.0% 27.3% 50.0% 3.2% 1.1% 1.6% 1.6% 4.9% 3.0% 7.2% 2.7% 3.6% 14.8% Maximum Risk Average Risk SEARCH TERM 17 Report The Web’s Most Dangerous Search Terms Europe France’s Most Dangerous Search Terms 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% neuf portail labrute jeux billard pages jaunes deezer mots fleches bppc solitaire poker RISK PERCENTAGE 22.2% 22.2% 22.2% 23.1% 25.0% 25.0% 28.6% 28.6% 33.3% 40.0% 2.4% 4.2% 2.3% 5.2% 2.8% 9.3% 4.1% 3.5% 10.4% 11.6% Maximum Risk Average Risk SEARCH TERM Germany’s Most Dangerous Search Terms 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% euro 2008 jessica alba yasni olympia berlin peking 2008 juegos kunstdruck dsds schüler vz RISK PERCENTAGE 0.6% 3.2% 4.4% 4.3% 3.7% 1.7% 9.0% 1.0% 1.0% 3.3% 14.3% 15.4% 16.7% 16.7% 16.7% 22.2% 23.1% 25.0% 25.0% 30.0% Maximum Risk Average Risk SEARCH TERM Italy’s Most Dangerous Search Terms 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% pannelli solari negramaro le iene isola dei famosi la talpa finanziaria 2008 uomini e donne roma digitale terrestre istruzione RISK PERCENTAGE 20.0% 20.0% 20.0% 20.0% 22.2% 22.2% 25.0% 25.0% 25.0% 33.3% 2.2% 2.6% 2.2% 3.6% 1.7% 2.0% 4.0% 8.1% 2.4% 5.6% Maximum Risk Average Risk SEARCH TERM 18 Report The Web’s Most Dangerous Search Terms Spain’s Most Dangerous Search Terms 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% bernat soria loquo juegos juegos el internado juegos prison break el blog de trecet almudena cid fotolog anatomia de grey RISK PERCENTAGE 3.8% 6.3% 5.1% 7.1% 9.0% 2.8% 1.6% 4.1% 3.4% 5.0% 20.0% 22.2% 22.2% 22.2% 23.1% 30.0% 30.0% 30.0% 33.3% 40.0% Maximum Risk Average Risk SEARCH TERM The Netherlands’ Most Dangerous Search Terms 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% uit elkaar (yes-r) pinkpop msn hotmail buienradar pasta recepten marco borsato najib amhali kerk (de jeugd van tegenwoordig) lyrics RISK PERCENTAGE 20.0% 20.0% 20.0% 20.0% 22.2% 25.0% 25.0% 30.0% 40.0% 50.0% 2.5% 3.1% 1.3% 3.0% 5.2% 1.4% 3.5% 4.8% 5.6% 14.8% Maximum Risk Average Risk SEARCH TERM United Kingdom’s Most Dangerous Search Terms 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% jogos iphone gordon brown youtube hot uk deals alistair darling yahoo mail hotmail friv bebo RISK PERCENTAGE 12.5% 12.5% 12.5% 14.3% 14.3% 16.7% 20.0% 20.0% 22.2% 33.3% 3.1% 2.3% 1.0% 0.6% 2.1% 1.5% 1.6% 3.0% 2.2% 2.6% Maximum Risk Average Risk SEARCH TERM 19 Report The Web’s Most Dangerous Search Terms Latin America Brazil’s Most Dangerous Search Terms 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% musicas msn tradutor palmeiras corinthians orkut google toolbar google talk juliana paes globo RISK PERCENTAGE 20.0% 20.0% 22.2% 22.2% 22.2% 25.0% 25.0% 25.0% 30.0% 33.3% 6.6% 1.3% 4.7% 2.2% 3.4% 3.0% 4.2% 2.3% 4.0% 2.8% Maximum Risk Average Risk SEARCH TERM Chile’s Most Dangerous Search Terms 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% laborum hotmail juegos juegos juegos traductor juegos.com google talk wisin y yandel traductor google descargar google RISK PERCENTAGE 20.0% 20.0% 22.2% 23.1% 25.0% 25.0% 25.0% 33.3% 37.5% 75.0% 2.8% 3.0% 5.1% 9.0% 8.2% 7.4% 2.3% 2.7% 10.1% 19.5% Maximum Risk Average Risk SEARCH TERM Mexico’s Most Dangerous Search Terms 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% hotmail hi5 alizee juegos juegos juegos galilea montijo traductor paris hilton juegos.com wisin y yandel RISK PERCENTAGE 20.0% 20.0% 20.0% 22.2% 23.1% 23.1% 25.0% 25.0% 25.0% 33.3% 3.0% 2.4% 4.8% 5.1% 9.0% 5.1% 8.2% 3.6% 7.4% 2.7% Maximum Risk Average Risk SEARCH TERM 20 Report The Web’s Most Dangerous Search Terms Asia-Pacific Australia’s Most Dangerous Search Terms 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% iphone bunnings big w youtube melissa wu google maps myspace the dark knight hotmail credit RISK PERCENTAGE 12.5% 12.5% 12.5% 14.3% 14.3% 14.3% 16.7% 18.2% 20.0% 20.0% 2.3% 1.0% 1.3% 0.6% 3.0% 0.6% 0.7% 1.8% 3.0% 7.6% Maximum Risk Average Risk SEARCH TERM India’s Most Dangerous Search Terms 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% beijing 2008 olympic games shimla namitha how to earn money rediffmail shahid kapur yahoomail orkut katrina kaif waptrick RISK PERCENTAGE 14.3% 16.7% 16.7% 16.7% 20.0% 22.2% 25.0% 25.0% 28.6% 30.0% 4.1% 6.5% 3.5% 3.1% 2.9% 2.1% 3.9% 3.0% 4.3% 7.0% Maximum Risk Average Risk SEARCH TERM New Zealand’s Most Dangerous Search Terms 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% john cena amy winehouse youtube trademe tvnz hotmail who is the minister of education miniclip bebo lyrics RISK PERCENTAGE 12.5% 12.5% 14.3% 14.3% 20.0% 20.0% 25.0% 33.3% 33.3% 50.0% 2.1% 0.5% 0.6% 3.0% 2.3% 3.0% 5.8% 5.6% 2.6% 14.8% Maximum Risk Average Risk SEARCH TERM McAfee, Inc. 3965 Freedom Circle Santa Clara, CA 95054 888 847 8766 www.mcafee.com McAfee and/or other noted McAfee related products contained herein are registered trademarks or trademarks of McAfee, Inc., and/or its affiliates in the U.S. and/or other countries. McAfee Red in connection with security is distinctive of McAfee brand products. Any other non-McAfee related products, registered and/or unregistered trademarks contained herein is only by reference and are the sole property of their respective owners. © 2009 McAfee, Inc. All rights reserved. 5935rpt_most-dangerous-search-terms-report_0509 Report The Web’s Most Dangerous Search Terms About McAfee McAfee, Inc., headquartered in Santa Clara, California, is the world’s largest dedicated security technology company. McAfee is committed to relentlessly tackling the world’s toughest security challenges. The company delivers proactive and proven solutions and services that help secure systems and networks around the world, allowing users to safely connect to the Internet, browse and shop the web more securely. Backed by an award-winning research team, McAfee creates innovative products that empower home users, businesses, the public sector and service providers by enabling them to prove compliance with regulations, protect data, prevent disruptions, identify vulnerabilities, and continuously monitor and improve their security. http://www.mcafee.co m . Refinery29 Read Watch Shop Login Register Search Cities Fashion Beauty Living Entertainment How To News Fashion Beauty Celebrities Trending Josh Jackson & Diane Kruger Engaged? Super Moon Get Your Free Daily Newsletter! Get Your Free Daily Newsletter! The freshest fashion, shopping, lifestyle news, beauty tips, and local deals you'll ever need! Close 50 News Feb 28, 2013 11:20 AM EST 11 Love, Facebook, & Cupcakes: The World's Most Popular Google Searches By Lexi Nisita, Designed by by Ammiel Mendoza Forget the Census — Google may very well be the best way to get your finger on the pulse of a nation in this day and age. It's an unparalleled source of data that escapes the pitfalls of the observer effect, and search terms often have an uncanny ability to tap into both humanity's hidden psyche and current social and political mass trends. Though the decreasingly private nature of the Internet might make this a thing of the past someday soon, for now, people are searching their most honest questions and concerns without fear of judgment. When you take a look at those search terms on a global scale, the result is sometimes hilarious, sometimes a little sad, and always intriguing. Here in America, we're either really obsessed with Lil' Wayne or feeling kind of lonely (or possibly both). Singapore is awesome, Russia is working on self-improvement, and Colombia is just straight-up adorable. Here are the top most-notable searches that made our list — pretty telling stuff, huh? WorldSearch_2 Data via Google Zeitgeist 2012. 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Join Over 588,000 Marketing Professionals Next up in What's New » Search Engine Marketing 1 in 4 Google Search Queries Is Local About one-quarter (24.24%) of all search queries conducted via Google are for local goods and services, according to a study ... read Email Print Save Text: A A 2012's Top Search Terms (by Category) and Top Websites by Lenna Garibian | January 3, 2013 | 3,352 views Sign up to gain access to thousands of marketing resources! Don't worry ... It's FREE! WANT TO READ MORE? SIGN UP TODAY ... IT'S FREE! Your email : We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy. Sign in with one of your preferred accounts below: 90 inShare Kindle For the fourth consecutive year, "facebook" was the most popular search term, accounting for 4.13% of all searches conducted in the US in 2012, up 33% from 2011 levels, according to a report from Experian Marketing Services, which analyzed the top 1,000 search terms for 2012. Four variations of the term "facebook" were among the top 10 search terms during the year, accounting for 5.62% of US searches overall, up 27% year over year (YOY). The term "youtube" maintained its No. 2 spot in 2012, while "craigslist" moved up one spot to take the No. 3 spot. The search term "amazon" moved into the top 10 for the first time in 2012: Below, additional findings from Experian Hitwise. The 50 most popular search terms accounted for roughly 12% of all Internet searches in 2012, up 30% YOY. Click Here Among other findings related to the top 50 search terms: Search terms related to social networking sites dominated the results, accounting for 6.03% of the top 50 searches, up 44% YOY. Common search terms for Facebook (e.g., "facebook" and "facebook.com") accounted for combined 5.84% of all searches among the top 50 terms, an increase of 27% YOY. YouTube terms accounted for 1.67% of total searches, up 23% YOY. Google terms (including YouTube) accounted for 1.91% of total searches, up 20% YOY. Yahoo terms accounted for 0.79%, up 34% YOY. "Navigational searches continue to dominate the top search results as users continue to visit their favorite sites via search engines instead of directly entering a web address into their browsers URL bar," said Bill Tancer, general manager of global research for Experian Marketing Services. "Single-word searches grew 16% in 2012 as a result of continued reliance on search engine's suggested results. Other top 2012 searches reflected the ongoing infatuation with celebrities online." New Search Terms New terms that entered the top 50 search terms for 2012 were backpage, cool math games, fox news, pinterest, and pof (an acronym for Plenty of Fish, the top visited dating site in the US). Top-Visited Websites Facebook was the top-visited website for the third consecutive year, accounting for 79.1 billion total US visits in 2012. Google.com ranked second, with 78.5 billion visits, followed by YouTube (25.9 billion), Yahoo Mail (22.2 billion) and Yahoo (20.8 billion). The combination of Google properties accounted for 109.3 billion total US visits, while Facebook properties accounted for 79.1 billion and Yahoo properties accounted for 76.5 billion. The top 10 websites accounted for 276.3 billion total US visits overall, or 32% of all US Internet visits in 2012, up slightly from 2011 levels. Top Searches Across Key Categories In 2012, Whitney Houston was most popular public-figure search term in the US, ranked No. 196 among the top 1,000 search terms. Below, top search across various categories: Public Figures Whitney Houston (No. 196) Justin Beiber (No. 242) Kim Kardashian (No. 291) Nicki Minaj (No. 371) Bobbi Kristina (No. 397) Miley Cyrus (No. 432) Movies Titles Breaking Dawn–Part 2 Magic Mike The Dark Knight Rises Prometheus Dark Shadows Music (Artists and Bands) One Direction Taylor Swift Justin Beiber Beyonce Zac Brown Band Branded Destinations Disney World Great Wolf Lodge Disneyland Hershey Park Universal Studios Orlando Primetime TV Shows American Idol Dancing with the Stars The Voice The Bachelor South Park Sports (Athletes) Tiger Woods Tim Tebow Peyton Manning The top searched for sports team was the Dallas Cowboys. News and Media (Non-Celebrity Topics) Hurricane sandy iPhone5 Election results George Zimmerman [This article was published on MarketingProfs] Lenna Garibian is a MarketingProfs research writer and a marketing consultant in the tech industry, where she develops engaging content that builds thought leadership and revenue opportunities for clients. She's held marketing and research positions at eRPortal Software, GAP Inc., Stanford University, and the IMF. Reach Lenna via Twitter @LennaAnahid and LinkedIn. Facebook, Google, Research Summaries, Search Engine Marketing, Social Media, Websites, YouTube You may also like Free and Paid Ways to Promote Your Brand on YouTube Free and Paid Ways to Promote Your Brand on YouTube Keyword Methodology: How to Jumpstart Your SEO Strategy Keyword Methodology: How to Jumpstart Your SEO Strategy Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda) Give Me 10 Minutes and I'll Make You an SEO ... 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Friday, January 11, 2013

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